Google's Latest Slap & Why Its Not Likely To Negatively Affect Your Business
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Straight up I have to hit you with this disclaimer: Although we spend a lot of time teaching the fundamentals of starting a web business, this post is about more advanced concepts (which you would do well to consider even if you are a beginner)...
You see good business practices online means that you have to pay attention to the metrics of your business, and while there are marketers all around the world right now sweating... in fear of losing their business overnight because of Google's latest changes, our small Australian company is here telling the big boys "not to sweat it!"...
Why? Because our metrics are telling us that it's not that big a deal...
One thing you come to learn when you are making money online is that things can change incredibly fast.... Sometimes it's the sheer number of people who are out there developing new products, new tools, new ideas...
Other times it's big changes from companies like Google.
You have to be prepared to roll with the punches and make changes on the fly. Sometimes you have a business one day and you wake up in the morning to find that it's gone.
Let me give you an example...
Some years ago there were lots of people making money promoting diet pills and dieting products. Then overnight Google made changes in who could advertise and how they advertised inside their ad platform and over night they were all gone! Basically it was designed to weed out all the small promoters.
Later they orchestrated a similar assault on the financial industry, closely followed by even more policy changes designed to eliminate all affiliates (those who make money promoting other people's products).
It became known as the 'Google Slap'
You see good business practices online means that you have to pay attention to the metrics of your business, and while there are marketers all around the world right now sweating... in fear of losing their business overnight because of Google's latest changes, our small Australian company is here telling the big boys "not to sweat it!"...
Why? Because our metrics are telling us that it's not that big a deal...
One thing you come to learn when you are making money online is that things can change incredibly fast.... Sometimes it's the sheer number of people who are out there developing new products, new tools, new ideas...
Other times it's big changes from companies like Google.
You have to be prepared to roll with the punches and make changes on the fly. Sometimes you have a business one day and you wake up in the morning to find that it's gone.
Let me give you an example...
Some years ago there were lots of people making money promoting diet pills and dieting products. Then overnight Google made changes in who could advertise and how they advertised inside their ad platform and over night they were all gone! Basically it was designed to weed out all the small promoters.
Later they orchestrated a similar assault on the financial industry, closely followed by even more policy changes designed to eliminate all affiliates (those who make money promoting other people's products).
It became known as the 'Google Slap'
Recommended Business ModelMaryEllen Tribby is a master of the Inbox Magazine Business Model. She has created a detailed program to guide you through every step of creating an online business capable of making 5 figures a month and taking just 2-4 hours a week to run. So simple anyone can do it and make a great living working from anywhere in the world.
CLICK HERE To Watch Her Free Detailed Video Presentation to Discover More Now
I remember the day when we got the email from Google saying they had closed our advertising account because of 'policy changes'.
Overnight we went from doing great to disaster.
Google had slapped us.
However we are very good at rolling with the punches and after a short time we found other ways to generate traffic that were so much better than Google - we escaped the Google generated myth that Google is the only source of traffic.
Actually Google represents only about 6% of global web traffic and we were able to hunt down how to access the rest.
In the long run it worked out great because we became 'slap' proof (or that's what we thought...)
Why am I telling you this?
Last week Google did it again.
Gmail users all over the world woke up one morning to find that Gmail had implemented a folder system which separates out your inbox into 3 main folders.
Primary (what Google decides is important to you),
Social (everything related to Facebook, Youtube, Google+ etc), and
Promotions...
You could practically hear the silent screams from marketers all over the world.
Overnight we went from doing great to disaster.
Google had slapped us.
However we are very good at rolling with the punches and after a short time we found other ways to generate traffic that were so much better than Google - we escaped the Google generated myth that Google is the only source of traffic.
Actually Google represents only about 6% of global web traffic and we were able to hunt down how to access the rest.
In the long run it worked out great because we became 'slap' proof (or that's what we thought...)
Why am I telling you this?
Last week Google did it again.
Gmail users all over the world woke up one morning to find that Gmail had implemented a folder system which separates out your inbox into 3 main folders.
Primary (what Google decides is important to you),
Social (everything related to Facebook, Youtube, Google+ etc), and
Promotions...
You could practically hear the silent screams from marketers all over the world.
Of course there are always some people that get your details and abuse the privilege but in most cases people subscribe to things because they want the information to help them improve their lives.
Now these messages are getting filtered so that you are not getting the information you actually wanted in the first place.
Google is trying to 'slap' the marketers but is actually 'slapping' genuine people who are trying to get the information they need to improve their lives.
When we woke up that morning our first thought was 'Oh No - that's going to cause some trouble. Google's got an itchy slapping hand again...'
...but I want to take the pressure off.
Recommended Business ModelMaryEllen Tribby is a master of the Inbox Magazine Business Model. She has created a detailed program to guide you through every step of creating an online business capable of making 5 figures a month and taking just 2-4 hours a week to run. So simple anyone can do it and make a great living working from anywhere in the world.This business model is a critical part of our business which is why we recommend it so highly!
CLICK HERE to Watch MaryEllen's Video Explaining Her Profit System FREE
I want to share a little 'intel' which should make you feel better if you are using email to communicate with your customers.
You see, we use a very high end email marketing system...
And when I say 'High end' I mean that It's the kind of system used by major household name international corporations...
and it costs a fortune...BUT
It gives amazing and powerful marketing intelligence and email stats. Way beyond what most people have access to and it revealed some interesting information that I thought that I'd share with you (to set your mind to rest).
When this slap happened we immediately looked at how many of our subscribers used Gmail (had a Gmail address as their email account) and it looked like this:
Gmail - 21%
Yahoo - 12%
Microsoft/Hotmail - 23%
...and if you only look at these stats you'd crap yourself thinking that 1/5 of your subscribers are now much less likely to see your messages...
but when you start to look a little deeper...
we see that those emails are read on the following platforms:
Gmail - 2.5%
Yahoo! - 5%
Windows Live - 4%
iPhone Mail - 25%
iPad Mail - 12%
Android - 4%
Outlook - 29%
Apple Mail - 6%
Now the latest Gmail app does do the same filtering...
...but considering that when you set up a new iPhone it asks you to enter your email address and it sets up email for you using the native iPhone email reader, very few iPhone users are actually using the Gmail app.
So what does all this mean?
Well when you boil it down from the intel our system is providing in real time...
...the number of actual Gmail users who are affected by these latest changes is quite small, and with well chosen copy and some testing you can get filtered into the Primary Inbox a lot of the time anyway.
The absolute worst case scenario is that if none of your Gmail users ever check the promotions tab then your readership may go down as much as 6%
If you are using email to stay in touch with your subscribers or customers it's a pain but it's probably not going to really affect your business. It's more going to annoy the people who have requested your stuff and may now be missing it.
Of course if you are one of the people that uses the Gmail app or you go right to Gmail itself to get your emails then you should take a second right now to make sure you get our emails by following these simple instructions...
Log in to your Gmail
Open the Promotions tab and see if our emails are in there (it seems that some are some are not)
and drag one of the emails to the Primary tab...
When you have done this there will be a little pop up box asking if you want to do this will all our emails.
Just click the YES link.
Finally to make double sure Google doesn't slap you or us... click the little arrow on the left to make it turn yellow...
That simple step will take less than 10 seconds and will ensure that you never miss out on any of our emails again which is important since we are have some really important information planned over the next few weeks that will help you make more money online.
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