Name:  Email : 


Tuesday 5 November 2013

What the #&@! is Trend Jacking?

Mastering guerrilla warfare for your business

So it was the Melbourne Cup yesterday and Australia stops for the day to watch a bunch of horses race around a track.
Lot’s or people dressed up and looked glamorous and lots of people threw money at the bookies in order to make bets.
melbourne_cup_fashionWhy is this important for your internet business?
If you had though ahead you could have found a hat supplier (because all the ladies will be wearing hats) who sells online and has an affiliate program.  Then you could have places some ads on Google or facebook and targeted women in Melbourne and sold them the hats they needed for their outfits.
OK so that’s a little left of field.
Let me give you another example…
Let’s go to America where the government shut down recently. For a full two weeks the government was closed for business. Of course when this kind of crisis happens everyone runs out and buys guns, they strip the supermarkets of food stores and start buying up survival gear.
Also Bible sales are up massively because of the crisis.
How easy do you think it would be to sell people on any of those items if you could find a supplier who was willing to pay you for some web traffic?
Perhaps that’s a little mercenary… Let’s look at one more example…
A quick search on Google trends reveals a great list of things that are either getting good traction right now or are predicted to over the next 12 months.
Google glass, smart TV, smart watches are set to take off, 3d printing & new gaming consoles means there will be new games and associated products.
let’s see…. what else…
13 of the 20 top searches are about American sporting  matches so clearly people want to watch these events, watch replays or just want to support their teams…and there are programs and products for all of those opportunities.
What I am doing here is showing you what some people call ‘trend jacking’. It’s like guerrilla warfare, or guerrilla warfare for the internet. You have to be able to think fast and move fast.
Your campaigns are never going to last long but if you get good at it you can get in make a stack of money and run it until it stops making you money… in the meantime you are already well on to the next thing.
While there is some art to this, it is at its heart, a science. And it’s a science you can learn and master. It’s the same skill that really took my business from doing around $1M  to growing rapidly expanding to well over $10M in the space of a couple of years.
In fact it doesn’t really matter what you are selling online.
You could be trend jacking, or you could be selling an eBook or a video training program… however you are making money you are going to need traffic to get to your desired target.
…and the best way to do that is to master media buying.
Mastering the skill of placing ads and banners
add-banner-ad-blogger-trickOnce you get the hang of creating ads that attract attention and inspire action then you can drive targeted visitors to anyplace you want and this is the true source of wealth.
What’s the difference between betamax and VHS (now I’m showing my age) – the difference was numbers – more people bought VHS (for whatever reason) that the other.
More people bought iPods that other similar media players that did all the same things (and sometimes much more)
More people liked using Google than AOL or Yahoo and the rest is history.
If you can get the numbers there then you can make money.
The good thing about trend jacking is that there is often little or no competition before the trend takes off so if you are quick you can make a killing before the “Johnny come latelys” drag come flooding in and crowd the market.
Exactly the same thing happens in the stock market. A few sharp people make a fortune… then when the price gets high and 90% of the money to be made is already made…
Then the plebs all rush in thinking that the market is going up and invest their dollars just as the market is beginning to turn, only to catch the crash.
Then they complain that you can’t make money in the stock market.
How many people have you heard saying that you can’t make money online?
I heard a bloke the other day at a conference saying only the “gurus” make money online and they only do it by scamming people. To that I say RUBBISH.
He’s just missed the trend, missed the boat and not educated enough. Education is always the difference, that’s why I’m so passionate about educating myself and why I started an education company.
So make a plan to learn about media buying. Test some ideas with a small budget and measure everything. Then you will be on your way to mastering traffic.

Monday 26 August 2013

Making money doing what the guru's do rather than what they say

Making Money Online Means Doing What The Gurus Do, Not What They Say To Do.
and there's a big difference!

I want to let you in on a little secret.

When you start to look at making money online you will encounter hundreds of so called experts telling you how to do it and selling you a product to show you how to do it.

Some will tell you one thing and some will tell you the exact opposite, and it's pretty confusing for you if you are just trying to get started…

So let's create some clarity.

Now it's true that there are hundreds of ways to make money online - those guys aren't lying but there's also one thing that they all have in common…

There's one thing that when you read between the lines shows up again and again - regardless of the strategy they personally use to make money, regardless of who the "Guru" is, there is one things that they all have in common that they do to make money online…

So the point is that you can get lost doing what the guru's are telling you to do or you can start doing what they are actually doing…

So what is this one thing... (I know I'm teasing you)...

It's product creation.

These guys are making information products which they can sell online over and over again.
I wanted to clear this up because I keep getting emails from people asking me where they should start and more importantly where they should start if they want to make big money.

It's one of those questions where people tend to not want to hear the answer - like "is Santa real Mummy? " or "Do the politicians really have our best interest at heart?"

It tends to ignite people's lack of faith in themselves and they start telling me that they don't know how to do it etc..

Product creation is not hard so let's not make it a bigger drama than it really is…

Step 1: do your research to make sure that you are creating a product that people actually want and will pay money for.

Check whether there are other products in your niche.

Check the Google keyword tool and see how many people are actually looking for information in your niche and check Alexa.com or quantcast.com to find out the demographics of your potential audience. There's no point in selling to people who have no money and won't buy your information.

Step 2: Make a list of the things that you want to teach or create the product around.

Step 3: have you got the expertise to create the product around this subject?

If you have then move on to step 4 - if you haven't then you can do one of two things: find an expert and interview them, or find an expert and outsource the product creation to them.

Step 4: Make a list of the things that you want to cover and either get the information down on paper or use one of those two ways to get the information down in a format you can sell (ebook, manual, audio recordings, video)

Step 5:Once you have the information compiled into some sort of product then you are in the position to start selling it.

As I said information products are generally made up of text, sound (audio recordings) or video.
The other option is that you can sell software. There are many people out there who have had an idea for a piece of software that fills a need out in the marketplace, have found a programmer to make it to their design brief and gone on to make a fortune.

But keep this in mind - especially if you are just starting out…

...Your product doesn't have to be some massive extravaganza. It doesn't need to be bigger that Ben Hur or perfect in every way…

It only need to answer a question, solve a problem or give people the information or skill they are looking for.

I have bought products that have been 3 pages of text and have provided more value, and I've got more benefit from than other products that have been information monsters with audios and videos and workbooks galore…

It all comes down to how well targeted your audience is and how well your information solves a problem for those people.

Obviously there are perfect people out there who have no problems and these guys are obviously not your target market - lucky there's not many of them. Just focus on those people who have a certain problem.

Once you have the information you need to build a website (very easy nowadays) write a sales pitch that will sell people on your product. (if you don't know how to do that go here) This is a critical part of the process because it's the part that will get people to take action.

And then pay for some traffic from Google... (yes there are many other ways to get traffic and  we'll talk about those on another day.)

The point is that you have ideas, you have information and there are people out there who want, need and will pay for that information.

So go back to step 1, write down a list of ideas and start doing so research to find out where the sweet spot is -  that gap in the market that you can fill.

Signed with success
Jon Giaan

P.S. The link in this email solves a problem too - The hardest part of this process is writing a convincing sales letter- one that will get people to whip out their credit card and buy buy buy.
If you don't get this right you will be leaving money on the table yet this piece of software can fix this for you in just a few clicks. Click here to see it in action.

Monday 19 August 2013

Are You Making These Common Profit Killing Mistakes In Your Web Business?

Are You Making This Common Mistake In Your Online Business? Because It Could Be Eliminating Your Chances For Success.

Remember that baseball movie a few years back “field of dreams”?
It spawned a saying which people just love to quote… and now I’m going to do the same. Here it is…
“Build it and they will come”
You’ve heard that before right? We’ll I’m here to tell  you that although that may be true offline but it couldn’t be more false online. Yes you can build a website. You can build the most gorgeous, wizzbang, awesome website the world has ever seen…
You can be giving away the secret to live eternal, instant effortless riches and lifelong happiness… it could be the best offer the known world has ever seen and yet… there’ll be nothing but tumbleweeds and dust…
If you can ‘t find a way to either attract people directly or search engines which will in turn send people then you won’t make a red cent. It would be great if that were not the case… but it is!
Alternately, you can have a crappy website, with an average offer and an ordinary ‘run of the mill’ product and if you have the traffic… if you have a flood of people coming there seeing your offer then you will at least make some sales.
Yes, obviously it’s best of you have both…but I have seen some horrible looking websites do quite well on the sales front over the years simply because they had the traffic and did a reasonable job selling people the idea that their product was going to help them.
So, you get the order of importance here right?
1-traffic
2-sales pitch (either long form sales letter or video… or both)
3-Then …making your website pretty (which includes a logo and branding)
So let’s cut through the clutter here and have a look at traffic…
There are 3 kinds of traffic.
You can pay for it – number 1…
this means that you can totally control the flow of traffic to your website but you have to know that your sales pitch and your back-end sales are going to work. If you know that then you’ll also know exactly how much you can afford to spend on buying visitors.
If you get this wrong then it can burn a hole in your pocket very quickly.So this strategy is somewhat high risk.
You can go for organic traffic – number 2. This means that you have to do whatever it takes to attract search engines and have them rank your website for your keywords.
In the past this has been generally a recipe comprising
  •  1 part know how,
  •  3 parts voodoo or witchcraft,
  • 10 parts hard yakka and
  • generous helpings of luck.
Those that do make it to the first page of Google however have found the holy grail – a constant stream of highly targeted buyers who are looking for your information or product.
Then there’s viral traffic but this is even more hit and miss then search engine optimisation.
Problem is…
…There’s no guaranteed way to make it work… there are things that you can do to increase your chances and you can throw out tons of bait in the hope that one of them will take off and go viral but the odds are against it in most cases.
I’d normally recommend buying traffic. I’m a fan. It’s quick and you can switch it on and off at the drop of a hat. However I’ve noticed  some people getting some really good results ranking inside of Google recently and the changes that Google have made recently that so many people complained about seems to be actually helping some businesses.
You can use software like magic submitter which automates huge amounts of submission and backlinking work which reduced the hours spent on getting your website ranked down to maybe 30 mins a week. In fact you can automate certain processes inside of this ranking software so that it will run for a few weeks working to rank your website on complete autopilot.
Of course you still need to work on getting your sales pitch right and making sure you offer is one that people will respond to and for this Google provide a free tool called Google content experiments which allows you to show several versions of your offer page to different visitors so you can see which one gets the most response.
You need to have the traffic to your website before you can test anything though and the reason I had to sit up and pay attention last week was that a friend of mine was able to rank in the first page of Google in just over a week using that submission software and a few articles he had written…
Needless to say, I was very impressed.
Whichever way you go you need to make sure you have this handled. If no one sees your website or your offer then your online business will be dead in the water. In many cases I would even suggest getting the ball rolling on this even before your website is ready.
If you wanted to be really efficient you could set up a simple landing page that asks people for their name and email address in exchange for a free report etc and delivers it even before your website is finished – then go hard on getting traffic to that page. When your page is finally launched you can at least email those people and drive an instant amount of traffic to your offer from the people on your list.
Jon Giaan
http://internetphenomenon.com

Monday 5 August 2013

Simple Scalable Business Model


3 Success Factors And How You Can Apply Them To A Simple Scalable Business Model

http://internetphenomenon.comI don’t know when making money online shifted from the realm of skinny, geeky, computer heads and into the realm of the “mom and pop” type kitchen table business, but it well and truly has.
There was a time when electronic gadgets were only bought by socially uncomfortable computer
science students and inspired looks of awe from no-one.
Somewhere along the way gadgets became ‘chic’, nerds became the new cool kids and the internet became the fastest way to make it rich that the world has ever seen.
People have become hungry for the latest gadget that can get them onto the internet so that they can go shopping online.
Even in the face of the ‘recession’ or the GFC and businesses were shutting their doors all over the place there was barely any change in online spending, and certainly no shortage of spending on the latest gadget…
Now I always encourage people to look at any situation with an ‘entrepreneurs eyes’… to look for the opportunity in any situation – especially in the case of a recession which quite often means that there is huge amounts of money to be made by those who can see the opportunities.
When I look at the those who are creating success online there seems to be 3 factors that they have in spades:
1. Massive action seems to be a common factor of success online and …
2. Speed of implementation is all important. There are waves to be caught and if you can get in front of the right people at the right time then making sales can be easy.
3. Education – people who invest in themselves and in their education always seems to do better than those who penny pinch everything.
As I always say ‘more education is can only improve your chances of success’
Massive action can be an issue for some lazy people but when you are properly motivated then anyone can muster up a head of steam and achieve huge things.
The biggest stumbling block I think is ‘Speed of Implementation’…
How quickly you get build a product, a website, an ad campaign and then launch to market is a huge factor. Creating the product is just downright time consuming and it really can slow down your ability to get your ideas to market and making money.
There are two main ways you can get around this…
1. You can find faster ways to create products. You can outsource your ideas and get others to make your products for you (while you focus on other things that need doing). Or you can use techniques like screen capture video – this can be a very fast way to make an info product. (I often use Snagit or Camtasia to make this kind of product. – it’s fast and has good perceived value)
or
2. You can focus on selling other people’s products. This means that you find the products online and then you find the appropriate audience and you match the two and collect commissions.
The advantage of the first option is that you own the assets and can sell them over and over however


they still take time to make and sell.
The second option’s big advantage is that you can scale up your business very quickly.
Imagine this:
You find a single product which you like the look of and you decide to market it. After a short time you get your campaigns to work and you make profit from it… Once you have got to this stage it is very easy to scale up the traffic by buying more of it using your successful campaign.
Discover How One Ordinary Guy Went From Earning Zero to $11,000 A Month.
And He Not Only Shows You Exactly How to Duplicate His Phenomenal 7 Figure Success, But Gives You Everything You Need To Make It Happen Fast,
And All The Support You Need To Answer All Of Your Questions, Hold Your Hand And Ensure You Get Non-Stop Checks In The Process.
Once this is up and running it will continue to run on autopilot, leaving you to find the next product and repeat the process.
There can be some tricky aspects to this kind of marketing but if you have the time to put into it the rewards can pay off in spades, and the beauty of it is this:
Once you get a campaign up and running and making a small amount of money you can scale it up… I know I said that but this is what it really means…
It takes no more effort to have your campaign earn $30 a day than to make your campaign to make you $300 a day or even more. Traffic is virtually limitless so when once you have the right combination of ad, audience and offer working you can just click a few buttons and start expanding that success.
Try doing that with a job… Not possible…
…remember education and speed of implementation are the two most important factors (closely followed by massive action).
You know the old saying “great work if you can get it”?
Well, there’s really nothing stopping you but yourself.
Go Get It!

Wednesday 31 July 2013



Discover The Difference Between Wild Success Online And A Fizzer...
Key Tips For Making Products That Literally Sell Themselves

Want to know the difference between a business that scrapes by and a business that takes off like a rocket? You'll know by the end of this email...
I've given this a lot of thought and so should you...
It's powerful what people can achieve when they have the motivation and the right leverage. I was just reading some information about how some regular people were able to make 6 and 7 figure incomes in less than a year... Online of course!
But not in a way you'd expect.
They all did it writing content. Some of them wrote fiction books, some wrote 'how to' information, others wrote regular articles on a certain subject to keep their fans informed, happy and motivated.
From a global point of view you really only need a tiny percentage of people to be interesting for you to be able to make a very good living.
If you get caught thinking like a local business then you are constantly fighting for the attention of a few people...
...but, shift to a global marketplace and there are so many people looking for information, help, products to buy that there is no shortage of customers.


Recommended Educational Program


If you want to get started earning online right now without a list, a website, or even a product then this training is for you. Chris Carpenter changed the online industry a few years back with his powerful affiliate marketing strategies.
Now his New training is doing it again by teaching you to cash in on the massive success of facebook and their partnership with microsoft to find hungry buyers.




There are some very simple ground rules when you are selling information online . Follow these rules and you should have no trouble making sales...
Remember this: Your customer doesn't want techniques or products they want an outcome!
You are not selling information, you are selling results.
If you can offer a tangible, measurable result that your customer can reasonably expect then you are adding real value and you'll be able to charge a premium for it.
So the question is:
What Does Your Perfect Prospect Consider To Be Valuable?
Everyone's different so each person will asses value differently...
... but if it solves their problem, get them to their goal faster or improves their lives in some way then it will be of value to them.
Have a think for a minute about your own business and your ideal customer. ..
With this understanding you can make a list of the results that your typical customer wants.
Here's some examples...
  • Do they want more clients?
  • Getting more passionate clients?
  • Taking more time off?
  • Travel with their family?
  • Kids education?
  • House paid off?
  • Feeling successful?
There are 3 factors you should be thinking about...
Incentive - the expectation of some utility or satisfaction from your product or information.
Utility - the actual satisfactory results your customer gets when they consume your information and improve their results.
Value  -  the feeling they get when they feel that the cost (of your product) far outweighed the benefit gained from using it. But this is so personal...so...
You need to understand how they think, what emotions they might be experiencing and use that to find the one highest value point or motivating factor which you can them build into your product. If you can do that your product will sell itself.


Recommended Educational Program


If you want to get started earning online right now without a list, a website, or even a product then this training is for you. Chris Carpenter changed the online industry a few years back with his powerful affiliate marketing strategies.
Now his New training is doing it again by teaching you to cash in on the massive success of facebook and their partnership with microsoft to find hungry buyers.




So what is it that they really want? There are 3 kinds of results that they'll want...
  1. Mental logical result
  2. Emotional result
  3. Physical tangible result
It doesn't matter which they are after...
... if you can sell specific tangible results that they can achieve then it will be much easier for you to sell that product.
Otherwise, you're stuck in the realm of selling magic beans.Of course you can still sell magic beans but they will be a much harder sell.The point of this email is to help you make products that get up and pick up the phone and start selling themselves...
So make sure you're thinking 'tangible' and getting specific about what the highest value they are looking for.
The person who wants to find romantic relationship wants to be holding hands with another human being - not a 8 CD dating instructional program with a workbook
The person who wants to lose weight wants to see 20lbs less on the scales - not a book, set of DVDs or a diet plan.
If you want to make products that sell themselves then you need to find the hungry market first and then create the product for them by providing them the information they are looking for.
Most people wrongly believe that they should take everything they know and cram it into a book or video and sell it...
This is totally backwards!
The problem with this approach is that it is focused on you; not the customer (and who's doing the buying here?)
In fact, to revise what I just said - you need to find what they are looking for and provide them 'the result'.
If you can do that they will fall over themselves trying to give you their money.
If you do your research right, you'll automatically find the details of what they want, what their pain is and how to fix it..
...And when it comes time to write the sales letter, if you can write about their problem and their pain better than they can explain it...
they will instantly assume you know the solution (which you probably do at this point) and this will make you an instant expert.
So have a think about how you came to your product, your service or your business and see if it fits the bill for a product that will sell itself.

Monday 29 July 2013

Google's Latest Slap & Why Its Not Likely To Negatively Affect Your Business

Straight up I have to hit you with this disclaimer: Although we spend a lot of time teaching the fundamentals of starting a web business, this post is about more advanced concepts (which you would do well to consider even if you are a beginner)...

You see good business practices online means that you have to pay attention to the metrics of your business, and while there are marketers all around the world right now sweating... in fear of losing their business overnight because of Google's latest changes, our small Australian company is here telling the big boys "not to sweat it!"...

Why? Because our metrics are telling us that it's not that big a deal...

One thing you come to learn when you are making money online is that things can change incredibly fast.... Sometimes it's the sheer number of people who are out there developing new products, new tools, new ideas...

Other times it's big changes from companies like Google.

You have to be prepared to roll with the punches and make changes on the fly. Sometimes you have a business one day and you wake up in the morning to find that it's gone.

Let me give you an example...

Some years ago there were lots of people making money promoting diet pills and dieting products. Then overnight Google made changes in who could advertise and how they advertised inside their ad platform and over night they were all gone! Basically it was designed to weed out all the small promoters.

Later they orchestrated a similar assault on the financial industry, closely followed by even more policy changes designed to eliminate all affiliates (those who make money promoting other people's products).
It became known as the 'Google Slap'
Recommended Business ModelMaryEllen Tribby is a master of the Inbox Magazine Business Model. She has created a detailed program to guide you through every step of creating an online business capable of making 5 figures a month and taking just 2-4 hours a week to run. So simple anyone can do it and make a great living working from anywhere in the world.
CLICK HERE To Watch Her Free Detailed Video Presentation to Discover More Now


I remember the day when we got the email from Google saying they had closed our advertising account because of 'policy changes'.

Overnight we went from doing great to disaster.

Google had slapped us.

However we are very good at rolling with the punches and after a short time we found other ways to generate traffic that were so much better than Google - we escaped the Google generated myth that Google is the only source of traffic.

Actually Google represents only about 6% of global web traffic and we were able to hunt down how to access the rest.

In the long run it worked out great because we became 'slap' proof (or that's what we thought...)

Why am I telling you this?

Last week Google did it again.

Gmail users all over the world woke up one morning to find that Gmail had implemented a folder system which separates out your inbox into 3 main folders.

Primary (what Google decides is important to you),
Social (everything related to Facebook, Youtube, Google+ etc), and
Promotions...
You could practically hear the silent screams from marketers all over the world.
Of course there are always some people that get your details and abuse the privilege but in most cases people subscribe to things because they want the information to help them improve their lives.

Now these messages are getting filtered so that you are not getting the information you actually wanted in the first place.

Google is trying to 'slap' the marketers but is actually 'slapping' genuine people who are trying to get the information they need to improve their lives.

 When we woke up that morning our first thought was 'Oh No - that's going to cause some trouble. Google's got an itchy slapping hand again...'

...but I want to take the pressure off.

Recommended Business ModelMaryEllen Tribby is a master of the Inbox Magazine Business Model. She has created a detailed program to guide you through every step of creating an online business capable of making 5 figures a month and taking just 2-4 hours a week to run. So simple anyone can do it and make a great living working from anywhere in the world.This business model is a critical part of our business which is why we recommend it so highly!
CLICK HERE to Watch MaryEllen's Video Explaining Her Profit System FREE


I want to share a little 'intel' which should make you feel better if you are using email to communicate with your customers.

You see, we use a very high end email marketing system...

And when I say 'High end' I mean that It's the kind of system used by major household name international corporations... 

and it costs a fortune...BUT

It gives amazing and powerful marketing intelligence and email stats. Way beyond what most people have access to and it revealed some interesting information that I thought that I'd share with you (to set your mind to rest).

When this slap happened we immediately looked at how many of our subscribers used Gmail (had a Gmail address as their email account) and it looked like this:

Gmail - 21%
Yahoo - 12%
Microsoft/Hotmail - 23%

...and if you only look at these stats you'd crap yourself thinking that 1/5 of your subscribers are now much less likely to see your messages... 

but when you start to look a little deeper... 

we see that those emails are read on the following platforms:

Gmail - 2.5%
Yahoo! - 5%
Windows Live - 4%

iPhone Mail - 25%
iPad Mail - 12%
Android - 4%

Outlook - 29%
Apple Mail - 6%

Now the latest Gmail app does do the same filtering...

...but considering that when you set up a new iPhone it asks you to enter your email address and it sets up email for you using the native iPhone email reader, very few iPhone users are actually using the Gmail app.

So what does all this mean?

Well when you boil it down from the intel our system is providing in real time...

...the number of actual Gmail users who are affected by these latest changes is quite small, and with well chosen copy and some testing you can get filtered into the Primary Inbox a lot of the time anyway.

The absolute worst case scenario is that if none of your Gmail users ever check the promotions tab then your readership may go down as much as 6%

If you are using email to stay in touch with your subscribers or customers it's a pain but it's probably not going to really affect your business. It's more going to annoy the people who have requested your stuff and may now be missing it.

Of course if you are one of the people that uses the Gmail app or you go right to Gmail itself to get your emails then you should take a second right now to make sure you get our emails by following these simple instructions...

 Log in to your Gmail

Open the Promotions tab and see if our emails are in there (it seems that some are some are not)
and drag one of the emails to the Primary tab...

When you have done this there will be a little pop up box asking if you want to do this will all our emails.

Just click the YES link.

Finally to make double sure Google doesn't slap you or us... click the little arrow on the left to make it turn yellow...


That simple step will take less than 10 seconds and will ensure that you never miss out on any of our emails again which is important since we are have some really important information planned over the next few weeks that will help you make more money online.