Discover The Difference Between Wild Success Online And A Fizzer...
Key Tips For Making Products That Literally Sell Themselves
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Want to know the difference between a business that scrapes by and a business that takes off like a rocket? You'll know by the end of this email...
I've given this a lot of thought and so should you...
It's powerful what people can achieve when they have the motivation and the right leverage. I was just reading some information about how some regular people were able to make 6 and 7 figure incomes in less than a year... Online of course!
But not in a way you'd expect.
They all did it writing content. Some of them wrote fiction books, some wrote 'how to' information, others wrote regular articles on a certain subject to keep their fans informed, happy and motivated.
From a global point of view you really only need a tiny percentage of people to be interesting for you to be able to make a very good living.
If you get caught thinking like a local business then you are constantly fighting for the attention of a few people...
...but, shift to a global marketplace and there are so many people looking for information, help, products to buy that there is no shortage of customers.
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Now his New training is doing it again by teaching you to cash in on the massive success of facebook and their partnership with microsoft to find hungry buyers.
There are some very simple ground rules when you are selling information online . Follow these rules and you should have no trouble making sales...
Remember this: Your customer doesn't want techniques or products they want an outcome!
You are not selling information, you are selling results.
If you can offer a tangible, measurable result that your customer can reasonably expect then you are adding real value and you'll be able to charge a premium for it.
So the question is:
What Does Your Perfect Prospect Consider To Be Valuable?
Everyone's different so each person will asses value differently...
... but if it solves their problem, get them to their goal faster or improves their lives in some way then it will be of value to them.
Have a think for a minute about your own business and your ideal customer. ..
With this understanding you can make a list of the results that your typical customer wants.
Here's some examples...
- Do they want more clients?
- Getting more passionate clients?
- Taking more time off?
- Travel with their family?
- Kids education?
- House paid off?
- Feeling successful?
There are 3 factors you should be thinking about...
Incentive - the expectation of some utility or satisfaction from your product or information.
Utility - the actual satisfactory results your customer gets when they consume your information and improve their results.
Value - the feeling they get when they feel that the cost (of your product) far outweighed the benefit gained from using it. But this is so personal...so...
You need to understand how they think, what emotions they might be experiencing and use that to find the one highest value point or motivating factor which you can them build into your product. If you can do that your product will sell itself.
Recommended Educational Program
If you want to get started earning online right now without a list, a website, or even a product then this training is for you. Chris Carpenter changed the online industry a few years back with his powerful affiliate marketing strategies.
Now his New training is doing it again by teaching you to cash in on the massive success of facebook and their partnership with microsoft to find hungry buyers.
So what is it that they really want? There are 3 kinds of results that they'll want...
- Mental logical result
- Emotional result
- Physical tangible result
It doesn't matter which they are after...
... if you can sell specific tangible results that they can achieve then it will be much easier for you to sell that product.
Otherwise, you're stuck in the realm of selling magic beans.Of course you can still sell magic beans but they will be a much harder sell.The point of this email is to help you make products that get up and pick up the phone and start selling themselves...
So make sure you're thinking 'tangible' and getting specific about what the highest value they are looking for.
The person who wants to find romantic relationship wants to be holding hands with another human being - not a 8 CD dating instructional program with a workbook
The person who wants to lose weight wants to see 20lbs less on the scales - not a book, set of DVDs or a diet plan.
If you want to make products that sell themselves then you need to find the hungry market first and then create the product for them by providing them the information they are looking for.
Most people wrongly believe that they should take everything they know and cram it into a book or video and sell it...
This is totally backwards!
The problem with this approach is that it is focused on you; not the customer (and who's doing the buying here?)
In fact, to revise what I just said - you need to find what they are looking for and provide them 'the result'.
If you can do that they will fall over themselves trying to give you their money.
If you do your research right, you'll automatically find the details of what they want, what their pain is and how to fix it..
...And when it comes time to write the sales letter, if you can write about their problem and their pain better than they can explain it...
they will instantly assume you know the solution (which you probably do at this point) and this will make you an instant expert.
So have a think about how you came to your product, your service or your business and see if it fits the bill for a product that will sell itself.
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