Simple Scalable Business Model

3 Success Factors And How You Can Apply Them To A Simple Scalable Business Model

I don’t know when making money online shifted from the realm of skinny, geeky, computer heads and into the realm of the “mom and pop” type kitchen table business, but it well and truly has.

There was a time when electronic gadgets were only bought by socially uncomfortable computer
science students and inspired looks of awe from no-one.

Somewhere along the way gadgets became ‘chic’, nerds became the new cool kids and the internet became the fastest way to make it rich that the world has ever seen.

People have become hungry for the latest gadget that can get them onto the internet so that they can go shopping online.

Even in the face of the ‘recession’ or the GFC and businesses were shutting their doors all over the place there was barely any change in online spending, and certainly no shortage of spending on the latest gadget…

Now I always encourage people to look at any situation with an ‘entrepreneurs eyes’… to look for the opportunity in any situation – especially in the case of a recession which quite often means that there is huge amounts of money to be made by those who can see the opportunities.

When I look at the those who are creating success online there seems to be 3 factors that they have in spades:

1. Massive action seems to be a common factor of success online and …

2. Speed of implementation is all important. There are waves to be caught and if you can get in front of the right people at the right time then making sales can be easy.

3. Education – people who invest in themselves and in their education always seems to do better than those who penny pinch everything.

As I always say ‘more education is can only improve your chances of success’

Massive action can be an issue for some lazy people but when you are properly motivated then anyone can muster up a head of steam and achieve huge things.

The biggest stumbling block I think is ‘Speed of Implementation’…

How quickly you get build a product, a website, an ad campaign and then launch to market is a huge factor. Creating the product is just downright time consuming and it really can slow down your ability to get your ideas to market and making money.

There are two main ways you can get around this…

1. You can find faster ways to create products. You can outsource your ideas and get others to make your products for you (while you focus on other things that need doing). Or you can use techniques like screen capture video – this can be a very fast way to make an info product. (I often use Snagit or Camtasia to make this kind of product. – it’s fast and has good perceived value)

or

2. You can focus on selling other people’s products. This means that you find the products online and then you find the appropriate audience and you match the two and collect commissions.

The advantage of the first option is that you own the assets and can sell them over and over however

they still take time to make and sell.

The second option’s big advantage is that you can scale up your business very quickly.

Imagine this:

You find a single product which you like the look of and you decide to market it. After a short time you get your campaigns to work and you make profit from it… Once you have got to this stage it is very easy to scale up the traffic by buying more of it using your successful campaign.

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Once this is up and running it will continue to run on autopilot, leaving you to find the next product and repeat the process.

There can be some tricky aspects to this kind of marketing but if you have the time to put into it the rewards can pay off in spades, and the beauty of it is this:

Once you get a campaign up and running and making a small amount of money you can scale it up… I know I said that but this is what it really means…

It takes no more effort to have your campaign earn $30 a day than to make your campaign to make you $300 a day or even more. Traffic is virtually limitless so when once you have the right combination of ad, audience and offer working you can just click a few buttons and start expanding that success.

Try doing that with a job… Not possible…

…remember education and speed of implementation are the two most important factors (closely followed by massive action).

You know the old saying “great work if you can get it”?

Well, there’s really nothing stopping you but yourself.

Go Get It!